Compliance policy

Commercial gambling links are off by default. UK-facing pages stay informational until each operator page has licence, country, terms, and safer-gambling checks.

UK Gambling Commission: Public Register

Every operator page should link to or cite the public register before any commercial status is considered.

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UK Gambling Commission: Licensees responsibilities for third parties

Treat affiliate and third-party marketing as a high-risk layer. Keep commercial links disabled until operator, licence, country, and content checks pass.

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UK Gambling Commission: Affiliates or third parties

Do not run direct marketing or bonus capture flows from these sites. Avoid any self-exclusion or vulnerable-user risk.

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ASA CAP: Gambling, betting and gaming: General

Keep gambling content socially responsible, adult-focused, and informational.

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ASA CAP: Gambling, betting and gaming: Personal and financial problems

Never imply roulette can solve money problems, create security, or provide reliable income.

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ASA CAP: Gambling and lotteries advertising: protecting under-18s

Avoid youth appeal, game-like promotional hooks, and personalities or creative likely to strongly appeal to under-18s.

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GambleAware: GambleAware

Responsible gambling pages should signpost help and keep the risk framing prominent.

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